Job Brief Summary
The desired candidate would identify strategies, techniques, and tactics to increase the number of visitors to a website and obtain a high-ranking placement in the results page of search engines. By generating more leads for the business you’ll open up new opportunities for driving growth and profit.
- Department:- Marketing
- Qualification:- Bachelor of Computer/Information Technology (BCA, B.TECH, B.SC I.T. Etc.)
- Role:- Digital Marketing Executive
- Employment:- Full Time
- Positions:- 1
- Experience:- 1 to 2 years
- Job Location:- Star Enclave, Dhandra Road, Ludhiana
- Job Type:- Permanent
- Shift:- Day Shift
Technologies / Frameworks / Tools / Proficiency
We distribute individual business logic between a frontend and backend for every web app. This flexible approach requires skill and thorough architecture planning, which enables to us achieve equilibrium in creativity and stability.
Roles & Responsibilities of Digital Marketing Executive
- Conduct on-site and off-site SEO competitor analysis
- Help to contribute to the company blog and other external communications
- Keep up to date with the latest SEM technology, SEO updates, and industry changes.
- On-page optimization analysis, recommendations, and execution, in coordination with other teams
- Off-page posting, analysis, and optimization of activities.
- Track, report, and analyze website analytics and PPC initiatives and campaign.
- Research and implement search engine optimization recommendations
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Responsible for execution of on-page optimization assignments, SEO implementation review, content optimization, site health monitoring, and reporting.
- Ability to write content when required
Mandatory Skills & Knowledge
- Experience of 1 year or more in the same profile.
- A good understanding of all aspects of on-site and off-site SEO & PPC.
- Excellent communication skills both written as well as verbal so as to facilitate content writing
- Working knowledge of Google Analytics and backlink analysis
- Good command of the English language.
- Up-to-date with the latest trends and best practices in SEO and SEM
- Leading keyword research and optimization of content.
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